Here is how I can help you:
Every growing company reaches the point where they need lean marketing to generate more leads and maintain customers. I can design a marketing strategy for you and help you execute.
With my deep knowledge and experience of marketing for B2B companies I can help you create an effective strategy for product launches, demand creation programs, installed-base upgrade programs, or digital marketing initiatives.
I deliver a robust strategic plan with specific ideas, tool recommendations, metrics and timelines. I help you execute it, too.
Product Marketing Manager
You are bringing a new product to market, or you want to expand into new markets, I can efficiently support your marketing by leading:
- Positioning, messaging, personas
- Communications and social media strategy
- Product launches and go-to-markets
- Partner and sales enablement
- Partner and sales training
- Awareness and demand generation campaigns
I like to adhere to the Build-Measure-Learn Process Loop of Lean Marketing. For a marketing program that means that I design the strategy and if you like I can manage the implementation. I then recommend regular check-ins where we adjust scores and metrics to optimize for results.
It depends on your marketing needs, but here is what I often do for customers:
- Audit current marketing activities
- Create personas
- Create messaging
- Develop a marketing or campaign plan and manage the execution
- Lead product launches
- Create partner and sales enablement material
- Design a measurement plan with metrics and KPIs
Most of the work for my clients I cannot publish, since it is sensitive information. All I can show you are some recent marketing pieces I managed or created.
My customers include: